Why Business Cards Still Pack A Marketing Punch

Usefulness Of Traditional Business Cards

Now we could maybe be accused of bias when it comes to `bigging up` the usefulness of the traditional business cards, after all we have printed well over a million of them over the years! However by the time you finished reading this article I think we may just have won you over. Because business cards are still packing a huge marketing punch if they are used in the right way.

Sure you need to be marketing online these days, working hard at creating a strong online presence through your website and social media channels, and you can market through email and text. But when you give your business card to someone it is a physical and tangible presence that will remind the recipient of you and your business and that will never change.

We don`t want to get too deep into the psychology of how this works but there is no doubt that if someone handles an item such as a business card and physically has it somewhere on their being, whether it be their wallet or back pocket, there is far more chance of that person remembering you both in the short term and the long term.

Networking With Business Cards

Business cards are particularly handy when you go to events such as trade shows or any type of networking group. Make sure you hand them out to as many people as possible and make a point of mentioning the details on your business card as a way of driving home the point they now have all your contact details whenever they require them.

Of course you can use a business card as part of your company branding process. Make sure you have the right colours, design and logo on the card that signifies it is your brand and also ensure you have all the relevant contact details, including address, phone numbers, website address, email address and social media profiles.

Our Luxury Business Card Printing Service

Make your business cards, unique, interesting, attractive and professional looking to make them work for you and your business. At Ronset we can provide businesses with extra thick, luxury business cards if they are required, these will stand out from the crowd and be more likely to be retained by the recipient. For more details on our business card printing service please give us a call on 01254 297100.