Survey Encourages Consumers To Read Print To Stay Healthy
Reading Print Has A Positive Effect
We always like to soak up any news that is positive for our much loved print industry and a recent survey by Two Sides was certainly that. The survey found that a large proportion of people who use their digital devices think they probably do to excess. and that this can be damaging to their health. The survey said that consumers should be encouraged to turn to print to improve their health as reading print has a positive effect on them.
Reacting to the findings of their survey Two Sides (who incidentally are a platform that creates a forum for the print and paper industry to work together and share experiences; improving standards and practices and maximising customer confidence in print and paper products) said that:
“The amount of digital information that’s being created, consumed and shared every day is staggering. In just one minute of an average day, Google receives over 4,000,000 search queries, You Tube users upload 72 hours of new video, Facebook users share 2,460,000 pieces of content, and Apple users download 48,000 apps. By the time you will have finished reading this article, those numbers will have increased further.
“All this content consumption brings with it a host of potential health issues for the user. Anxiety, depression, addiction, isolation, narcissism, all are becoming more and more common, particularly amongst the young.
“And while the mental strain is certainly troubling, there are also physical issues linked to excessive computer use, such as vision impairment, neck strain, hearing loss and insomnia. While it’s undoubtedly a channel that solves a lot of modern-day problems, it also creates a few.”
However, Two Sides went on say “all is not lost”, suggesting that the action of reading a print publication can help reduce this harm. Referring back to the research, 69 percent of consumers agreed that it is important to switch off from electronics, and enjoying printed books or a magazine is an effective way to do so.
“Print is kinder on our eyes, brains and sleep patterns, and could be an effective cure for those suffering from digital overload,” Two Sides says.
Print Better For Sleep Patterns
Two Sides also went on to quote Harvard University neuroscientist Anne-Marie Chang, who recently compared the effects of reading on a light-emitting device compared with a printed book, and found a big difference in the sleep patterns of the two sets of people.
Chang says: “Participants who read on light-emitting devices took longer to fall asleep, had less REM sleep and had higher alertness before bedtime than those people who read printed books.”
The above quotes have been taken from an article in Print Monthly and you can read the full article at the link.
So why not have a positive impact on your health and those around you by getting printing materials from Ronset Printers?! We look forward to hearing from you very soon.
